OOH DESIGNRole: Lead Designer
Out of Home Advertising key art assets were designed for the experiential pop-up in collaboration with WE ARE AMPLIFY UK for SheaMoisture @ Essence Festival 2023.
The initial phase was working together with the Art Director and Creative Director to create the main key art that would be displayed on a variety of OOH placement marketing applications. We worked diligently to execute a strong visual theme that would surpass their objectives in order to increase brand and product awareness. The visuals were designed to impact, regain trust, and capture their target audience and engage new consumers . The entire project included laster projections, airport tension banners, airport baggae claims, bus wraps, cart mobile billboard, digital bulletin package, static bulletins, and social media deliverables.