Designed OOH key art assets in collaboration with Amplify for SheaMoisture @ Essence Festival 2023 to celebrate the sounds, styles, and spirit of ‘90s Harlem in New Orleans.

The initial phase was collaborating with the Art Director and Creative Director to create the main key art that would be displayed on a variety of OOH placement marketing applications. We worked diligently to execute a strong visual theme that would surpass their objectives in order to increase brand and product awareness. The visuals were designed to impact, regain trust, and capture their target audience and engage new consumers . The entire project included laster projections, airport tension banners, airport baggae claims, bus wraps, cart mobile billboard, digital bulletin package, static bulletins, and social media deliverables.